Ever wondered how a 58-year-old man from Chicago became the internet’s most trusted voice in men’s hair care? Sir Cruse didn’t just stumble into YouTube fame – he built an empire teaching 360 waves to millions of guys who thought perfect hair was impossible.
You’re about to discover the real story behind William Cruse Jr., the man who turned his childhood obsession with brushing hair into a multi-million-view YouTube channel. His journey from DeVry University computer engineering graduate to wave master proves that passion beats age every single time.
Sir Cruise Quick Bio/Wiki
| Facts | Details |
| Full Name | William Cruse Jr. (Sir Cruse) |
| Age | 58-59 years old (2025) |
| Birthdate | November 9, 1965 |
| Birthplace | South Side Chicago, Illinois |
| Education | DeVry University (Computer Engineering, 2015) |
| YouTube Subscribers | 680,000+ |
| Total YouTube Views | 108.7 million |
| TikTok Followers | 1.1 million |
| Instagram Followers | 334,000 |
| Relationship Status | Dating Jazzy Glimmer (since 2019) |
| Lifestyle | Vegan (since 2018) |
| Specialization | 360 waves, men’s hair care, grooming education |
| Career Start | YouTube 2007, hair content focus 2012 |
Who is Sir Cruse?
Sir Cruse is the guy your barber probably watches on YouTube. Born William Cruse Jr. on November 9, 1965, in South Side Chicago, he’s been perfecting men’s grooming techniques longer than most of his viewers have been alive.
What makes him different? While other YouTube content creators chase trends, Sir Cruse stuck to what he knew best – teaching guys how to get those perfect 360 waves that make heads turn.
They came for real results. And that’s exactly what this African American grooming expert delivers, one wave tutorial at a time.
The Age Controversy Finally Resolved
Here’s where things get wild – half the internet thinks Sir Cruse is 29 years old. Can you imagine the confusion when people see his youthful appearance and assume he’s some young influencer who just got lucky?
In November 2020, Sir Cruse had enough of the misinformation floating around TikTok and other platforms. He posted a video straight-up telling everyone: “I’m 54. Where do y’all get 29? I was born 1965, November 9th.”
As of 2025, this wave education pioneer is pushing 58-59 years old, looking better than guys half his age thanks to his vegan lifestyle and dedication to self-care.
Early Life and Family Background
Growing up on Chicago’s South Side wasn’t easy, but it shaped the man who’d later teach millions about hair care. Sir Cruse comes from a tight-knit family – his parents Valerie and William Cruse Sr. raised him alongside his younger brother Terrance.
The South Side Chicago community taught him something valuable: presentation matters. While other kids were playing video games, young William was already obsessed with getting his hair texture just right.
His family probably had no idea that this kid brushing his hair for hours would turn that habit into a career.
Educational Journey and Technical Skills
DeVry University graduate in computer engineering – bet you didn’t see that coming. Sir Cruse finished his degree in 2015, proving he’s got the technical skills to back up his creative content.
His computer engineering background explains why his YouTube channel runs so smoothly. While other creators struggle with tech issues, Sir Cruse understood algorithms, video optimization, and digital content creation from day one.
The combination of technical knowledge and passion for men’s grooming created the perfect storm. He didn’t just stumble into YouTube success – he engineered it.
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The 360 Waves Mastery Revolution
Let’s talk about what made Sir Cruse famous – those perfect 360 waves. He started working on wave patterns when he was just 7 or 8 years old, spending hours brushing and combing his hair into submission.
By graduation, his wave game was already legendary. We’re talking deep wave patterns that wrap around his entire head, the kind of curl pattern maintenance that takes serious dedication.
His expertise covers everything from basic 360 waves to advanced 540 waves and even 720 waves. The guy turned hair brushing techniques into an art form that millions want to learn.
Revolutionary Wave Techniques Sir Cruse Developed:
- Cold Towel Method for pattern setting
- Hot Towel Method for deep conditioning
- Total Brushing Technique for all-around coverage
- Morning Method and Night Method routines
- Shower Method for maintaining waves while washing
- Wolfing technique for growing deeper patterns
Sir Cruse YouTube Career and Content Evolution
Sir Cruse joined YouTube back in 2007, but his content wasn’t always about hair. Early videos showed him flexing muscles and just goofing around – basically doing what every new YouTuber does.
The real magic happened in 2012 when he shifted focus to hair care tutorials. His breakthrough video “How to Get 360 Waves w/ Tutorial and Steps” started pulling in hundreds of thousands of views from guys desperate to learn his secrets.
His 108.7 million total views across 776 published videos didn’t happen overnight. Sir Cruse built his audience by consistently dropping 2 new videos per month, each one packed with actionable advice guys could actually use.
Viral Content Categories That Changed Everything
Sir Cruse’s content breaks down into three main categories that keep his audience coming back. His educational hair content teaches real techniques, while his reaction videos entertain and educate simultaneously.
His most viral content? Those reaction videos where he watches young kids attempting 360 waves. Videos like “10 Year Old White Kid Thinks He Has 360 Waves!” pulled in over a million views because they’re equal parts hilarious and educational.
The product review videos hit different too. When Sir Cruse recommends Magic Collection durags or breaks down wave products, guys listen because they know he’s actually tested everything himself.
Most Impactful Video Categories:
- Beginner wave tutorials that actually work
- Reaction content to wave attempts (educational entertainment)
- Product breakdowns for hair care tools and supplies
- Advanced technique deep-dives for experienced practitioners
- Hair texture specific guides for different curl patterns
Cross-Platform Domination Strategy
Sir Cruse dominates across multiple platforms, each serving a different purpose in his social media strategy. His YouTube channel remains the home base with 680,000+ subscribers, but his TikTok presence exploded to 1.1 million followers.
Instagram brings in 334,000 followers who get behind-the-scenes content and quick tips. His Instagram Live interactions let him connect directly with his audience, answering questions and demonstrating techniques in real-time.
The cross-platform approach works because different audiences prefer different content lengths. TikTok gets the quick tips, YouTube gets the deep tutorials, and Instagram gets the personal connection.
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Sir Cruse Personal Life Behind the Waves
Behind the wave master persona, Sir Cruse is in a relationship with Jazzy Glimmer, another content creator who discovered him through Instagram Live back in early 2019. She started as a moderator for his social media accounts before their relationship developed into something deeper.
People close to Sir Cruse describe him as gentle, funny, and loving – qualities that don’t always show through his sometimes boisterous video personality. The real guy is apparently much more chill than his online presence suggests.
His hobbies extend beyond hair care into poetry writing, sports, outdoor activities, and gaming. The guy’s got layers that his audience rarely sees.
Vegan Lifestyle and Wellness Philosophy
Sir Cruse went vegan in 2018, a decision that probably contributes to his incredibly youthful appearance. As an animal lover, his vegan lifestyle aligns with his broader values about treating all living things with respect.
His commitment to veganism and overall wellness shows in everything from his energy levels to his skin quality. When you’re pushing 60 and look 30, people notice.
This lifestyle choice separates him from other creators who might not prioritize long-term health and appearance maintenance.
Industry Recognition and Business Impact
Sir Cruse has worked with Razac Products Company and other hair care brands, showing that the industry recognizes his influence. His product recommendations can make or break new wave products hitting the market.
His impact goes beyond just sales numbers. Sir Cruse helped normalize men’s grooming conversations in the African American community and beyond, making it okay for guys to care about their appearance and invest time in self-care routines.
The 360 waves community treats him like royalty because he’s earned that respect through years of consistent, helpful content.
Sir Cruse Financial Empire Analysis: Net Worth
Estimating Sir Cruse’s net worth gets tricky because his income streams are diverse. According to The Sun, numbers range from $100,000 to $9 million, but the real money probably comes from brand collaborations, sponsorship deals, and potentially his own hair product line.
His YouTube monetization brings in steady income from 108.7 million total views, but smart creators diversify. Sir Cruse likely earns through affiliate marketing, product partnerships, and direct consultations.
The wave education market is bigger than most people realize. When millions of guys want to learn your techniques, that knowledge becomes valuable intellectual property.
Cultural Revolution in Men’s Grooming
Sir Cruse didn’t just teach hair care – he helped build an entire culture around men’s grooming. His influence extends into fashion, confidence, and how young men view self-care as a normal part of life.
The African American hair culture aspect can’t be ignored either. Sir Cruse provided education that might otherwise only get passed down through family or community knowledge, making it accessible to anyone with internet access.
His reaction videos created a whole subgenre where experienced practitioners comment on newcomers’ attempts. This format got replicated by creators like 360Jeezy, Nick Wavy, Josh Johnson, and Misstuh Waveman.
Future of the Wave Empire
As of 2025, Sir Cruse continues creating content and engaging with his audience across platforms. His longevity in the digital space – maintaining relevance for over a decade – speaks to both content quality and his ability to adapt to changing trends.
The 360 waves community keeps growing, with Sir Cruse positioned as one of its most recognizable figures. His ability to jump from YouTube to TikTok while maintaining his core message shows he understands platform evolution.
Future growth probably involves expanding his hair product line, creating more educational courses, and possibly mentoring the next generation of wave masters coming up in the community.
Conclusion
Sir Cruse represents something rare in social media – authentic expertise that actually helps people. His journey from Chicago native to YouTube authority proves that passion, consistency, and genuine knowledge can build something lasting online.
The age confusion, the millions of views, the cross-platform success – none of it happened by accident. Sir Cruse built his reputation one wave tutorial at a time, always focusing on delivering real value to guys who wanted to look their best.
His story serves as inspiration for anyone building expertise-based content online and a masterclass in turning specialized knowledge into sustainable digital success.
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FAQ’s About Sir Cruse
Q: How old is Sir Cruse really?
Sir Cruse is 58-59 years old as of 2025, born November 9, 1965. He addressed age misinformation directly in 2020.
Q: What’s Sir Cruse’s real name?
His real name is William Cruse Jr. “Sir Cruse” is his online persona and brand name.
Q: How long does it take to get 360 waves?
According to Sir Cruse’s methods, basic waves take 4-6 weeks with consistent brushing. Deep patterns require 3-6 months of dedication.
Q: What products does Sir Cruse recommend?
He specifically endorses Magic Collection durags and Razac hair care products, along with specific brushes for wave development.
Q: Is Sir Cruse really vegan?
Yes, he adopted a vegan lifestyle in 2018, which he credits for his youthful appearance and overall health.
Q: How much money does Sir Cruse make?
Estimates range widely from $100,000 to $9 million, but his exact earnings from YouTube, sponsorships, and product sales aren’t publicly disclosed.
Q: Can anyone get 360 waves?
Sir Cruse teaches that most hair textures can achieve wave patterns with proper technique, though results vary based on natural curl pattern and consistency.
Disclaimer: This article is based on publicly available information and Sir Cruse’s own statements documented content, and confirmed social media presence as of 2025. Age and biographical details have been verified through his direct statements and clarifications.
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