Ever wonder how someone can turn reality TV drama into millions of dollars?
Natalie Tynika Nunn has cracked the code that most celebrities never figure out. While others fade after their 15 minutes of fame, she built a business empire that keeps growing year after year.
Let me walk you through exactly how this Bad Girls Club alum transformed controversy into cold hard cash – and what you can learn from her journey.
Fast Facts About Natalie Nunn
| Facts | Details |
| Full Name | Natalie Tynika Nunn |
| Age | 40 years old (as of 2025) |
| Birthday | December 26, 1984 |
| Height | 5’6″ (168 cm) |
| Zodiac Sign | Capricorn |
| Birthplace | Concord, California |
| Husband | Jacob Payne (married since 2012) |
| Children | Journey Ruth Payne (born April 16, 2017) |
| Net Worth | $4 million (2025) |
| Primary Business | Zeus Network Baddies franchise |
| Social Media | 3 million Instagram followers |
Natalie Nunn Early Life and Foundation
Natalie Nunn wasn’t born with a silver spoon, but she had something better – athletic genes and parents who taught her to fight for everything.
Born on December 26, 1984, in Concord, California, she grew up watching her dad Earl Nunn dominate as an NFL linebacker for teams like the Buffalo Bills, Cleveland Browns, and New York Jets. That competitive fire runs in the family.
Her mom Karen Nunn worked multiple jobs while raising Natalie and her brother Ronald Nunn in Pleasanton, California. Nothing comes easy, and you’ve got to hustle for every opportunity – that’s what she learned early.
Athletic Career and Education
Picture teenage Natalie sprinting around tracks and soccer fields, already showing the determination that would make her millions.
At Aragon High School in San Mateo, she competed in the 2002 Junior Olympics for track and field, proving she could perform under pressure on national stages. That athletic prowess earned her a full soccer scholarship to the University of Southern California (USC).
As a defender for the USC Trojans women’s soccer team, she made five appearances in 2004 before life took her in a different direction. Her Sociology major at USC shaped how she understands group dynamics – something crucial when you’re producing reality shows about strong personalities clashing.
Natalie Nunn Reality TV Breakthrough
December 1, 2009 changed everything for Natalie Nunn.
Bad Girls Club Season 4 premiered on Oxygen Network to record-breaking viewership, and Natalie’s bold personality immediately made her the star everyone loved to hate. Her catchphrase “I run LA” became iconic, even though producers removed her in Episode 11 after physical altercations with housemates.
Getting kicked off actually boosted her value. Oxygen brought her back for multiple seasons because viewers couldn’t get enough of her drama. She expanded strategically into Love Games: Bad Girls Need Love Too Season 2 (2011) where she finished as runner-up, and Bridezillas Season 9 (2012) featuring her wedding to Arizona Rattlers player Jacob Payne.
The key lesson? Sometimes controversy pays better than playing nice.
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Building the Entertainment Empire
This is where Natalie Nunn separated herself from every other reality TV personality you’ve ever seen.
While most stars milk their original show until fans get tired, she became an executive producer and created her own content. The Zeus Network’s Baddies franchise launched in 2021, with Natalie as both star and business owner.
Her empire includes Baddies ATL (2021), Baddies South (2022), Baddies West (2023), Baddies East (2023-24), Baddies Caribbean (2024) filmed in Miami, Florida, Barbados, Puerto Rico, and Dominican Republic, plus Baddies Midwest (2024-25) and Baddies Africa (2025) filmed in South Africa and the United Kingdom.
Natalie Nunn claims her Baddies empire has generated $40 million. She went from earning $500 a week working at Oxygen to commanding the entire franchise with her philosophy:
“I always tell these girls [Baddies], you need to have seven different things that you do to make money if you want to be a millionaire.”
Natalie Nunn Business Ventures and Entrepreneurship
Want to see what revenue diversification actually looks like? Check out Natalie’s portfolio.
Natalie Nunn Cosmetics launched in 2017, featuring lip kits, eyelashes, beauty palettes, and lip gloss. She’s co-owner of Baddie Baddie Bluntz, one of the largest female-owned cannabis companies, sold at over 20 locations nationwide with recent partnership with That Good Leaf for watermelon-flavored rolling papers.
Her song “Pose For Me” with John Mackk reached the TikTok Billboard Top 50 in 2024. She’s launching a Baddies record label and rap album, plus Journey’s Hair launched in 2020 with her daughter featuring hair beads, gel, shampoo, and conditioner.
Her summer rap tour across 30 cities demonstrates real earning power: “I used to make $500 a week working at Oxygen, now I’m being paid $30,000 a night to perform.”
Natalie Nunn Personal Life and Family
Behind all the business success is a woman who’s navigated real heartbreak and triumph.
Natalie Nunn married Arizona Rattlers Arena Football League player Jacob Payne on May 5, 2012. Before welcoming their daughter, they faced a devastating miscarriage in 2014-2015 after announcing pregnancy on November 12, 2014.
Pregnancy and Motherhood Journey
Journey Ruth Payne was born on April 16, 2017, and she’s already following in mom’s entrepreneurial footsteps.
At just 8 years old as of 2025, Journey is a businesswoman with over 100,000 Instagram followers. Her bio lists her as “CEO and founder of @journeyshair.”
Natalie’s parenting philosophy centers on financial security: “Journey you keep mommy going… YOUR SET FOR LIFE JUST KNOW THAT! … MOMMY IS TOO SMART YOU OWN 100% of MOMMIES EQUITY IN EVERYTHING THATS MINE!”
Journey: The Next Generation Entrepreneur
The mother-daughter team launched Journey’s Hair in 2020, featuring children’s hair products specifically designed for young girls.
Journey participates in product development, marketing decisions, and customer interaction while being homeschooled with specialized curriculum including financial literacy, basic business principles, and social media management.
She represents the next generation of celebrity entrepreneurs who start learning business before they can even drive.
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Cultural Impact and Recognition
When Kim Kardashian posts a TikTok video using your voiceover, you know you’ve made it.
Natalie Nunn’s cultural influence reached new heights when Kim used her audio from a Baddies episode, introducing her to mainstream audiences. Nicki Minaj gave her a shout-out in “Endless Fashion”, referencing her distinctive chin.
Her appearance on RuPaul’s Drag Race as part of the “Snatch Game” with contestant Mistress Isabelle Brooks cemented her status as a pop culture icon. Forbes magazine featured her in August 2024: “Wow so honored this morning to wake up in Forbes!”
Social Media Influence
Natalie Nunn maintains 3 million Instagram followers, managing multiple brand accounts including @natalienunncosmetics, @fashionnova, @fitbypaynes, @journeyshair, and @baddiecodeshow.
She’s mastered authentic engagement, sharing personal moments alongside business promotions. Her followers trust her recommendations because she shares both successes and struggles.
Natalie Nunn Financial Success and Net Worth
Let’s talk numbers – because that’s what you really want to know.
As of 2025, according to Celebrity Net Worth, Natalie Nunn’s net worth is estimated at $4 million, growing from $1.2 million in 2021 and $1.8 million by 2024. Her Roseville, California home shows this success – she purchased the 3,500-square-foot, five-bedroom property for $762,000 in November 2021, then completed a $500,000 renovation in 2024.
Revenue streams include:
- Reality TV production: Primary income from Baddies franchise
- Music and touring: $30,000 per night performance fees
- Beauty and cosmetics: Natalie Nunn Cosmetics profits
- Cannabis business: Baddie Baddie Bluntz from 20+ locations
- Children’s products: Journey’s Hair brand revenue
- Brand partnerships: Fashion Nova endorsement deals
She follows her own advice: “You’ve got to manage your time the best way possible… Always be on top of your game.”
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Current Status and Future Projects
2025 finds Natalie Nunn at the peak of her earning power and cultural influence.
Currently featured on Baddies Africa while managing her business empire, she’s launching a Baddies record label, expanding her tequila brand “Baddie Baddie Shot O’ Clock”, and mentoring cast members like Tesehki, MariahLynn, Ahna Mac, Rella GZ, and Ming Li (Nicki Minaj’s sister).
Her resilience philosophy: “On your bad days, remember that someone is having a worse day than you. That helps you quickly switch that mindset out. Always have gratitude.”
Conclusion
Natalie Nunn proves that reality TV fame can translate into lasting financial success – if you’re smart about it.
She went from making $500 a week to building a multi-million dollar empire by diversifying everything. While other reality stars fade after their shows end, she created her own content, launched multiple businesses, and built generational wealth.
Her journey shows what’s possible when you combine natural charisma with strategic thinking. With Journey already showing entrepreneurial promise at age 8, Natalie Nunn remains a formidable force in the entertainment industry.
FAQ’s About Natalie Nunn
What is Natalie Nunn’s net worth in 2025?
Natalie Nunn’s net worth is $4 million as of 2025, growing from $1.8 million in 2024 due to her Baddies franchise and business ventures.
How old is Natalie Nunn?
Natalie Nunn is 40 years old, born December 26, 1984, in Concord, California.
Who is Natalie Nunn married to?
She’s married to Jacob Payne, an Arizona Rattlers player since May 5, 2012, with daughter Journey Ruth Payne born April 16, 2017.
What shows made Natalie Nunn famous?
Bad Girls Club Season 4 in 2009, plus the Baddies franchise on Zeus Network where she’s executive producer and star.
How much does Natalie Nunn earn performing?
She earns $30,000 per night for performances, up from $500 a week at Oxygen Network.
What businesses does Natalie Nunn own?
Natalie Nunn Cosmetics, Baddie Baddie Bluntz cannabis company, Journey’s Hair, Fit by Paynes, and Baddies record label.
Disclaimer: This article is based on publicly available information and interviews as of August 2025. Net worth figures are estimates based on multiple sources and may vary. While we strive for accuracy, celebrity net worth calculations are estimates derived from publicly reported earnings, business ventures, real estate transactions, and industry sources. Actual financial figures may differ from published estimates. This comprehensive information provides a complete picture of Natalie Nunn’s multifaceted career, business empire, and personal journey from reality TV contestant to successful entrepreneur and media mogul.
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